Social Media

50 INSTAGRAM CONTENT IDEAS

1. SHARE YOUR MORNING ROUTINE

How do you choose to start your day? Share it with people. Yes, this is something they actually like to know. Is it preparing your coffee? Is it taking your morning supplements? Is it sitting outside writing in your gratitude journal? Show your people how you get your day started.

2. WHAT DO YOU LOVE?

Share what you love. Do you love to ride your Peloton? Do you take a walk every day? Do you love to organize or clean? Do you love to craft? Do you like to zoom with your friends?

3. YOUR SERVICE

This is where you want to share your passion in your job. How do you help people? How do you roll out the red carpet? How do you make your customers feel special?

4. DAILY HAPPENINGS

Regardless of what you are doing throughout the day, share it. People are watching. Yes they want to see you shampoo your puppy. They want to see you get groceries from Insta-cart. They want to see you create a graphic. Use stories as a way to document your day no matter what it is. Show up!

5. PRODUCTS

It doesn’t always have to be something you sell, in fact it should’t be. Influence us. What products have you found that you love? Do you have a skin care product you love? What protein to you take? What tools do you use for your business? Share what you love, why you love it and tell me where can I get it?

6. HELPFUL TIPS

If you have a great or easy way of doing something, share it! Give me all your tips. There is tons of things I have no clue how to do and you do. Share them with me. I want to see how you create your happy mail? Tell me how you organize your office? Share with me how you fall asleep fast or organize your documents? I might be on Instagram but I don’t know all the things. All of you do.

7. POST CONTENT

This is one of the best ways to send traffic to you. Did you upload a You Tube video? Share it. Did you do a blog post? Share it! Did you do a podcast? Let me know sister, I wanna listen. Share a piece of what you talked about and get people curious.

8. UPDATES

We are nosey by nature. Yes we want to know what you know or what’s happening. That is why we lurk around Instagram. Is something happening? Do you have an event or vacation coming up? Fill us in.

9. ALL ABOUT THE LOCALS

Highlight where you go and local favorites. I constantly share with my followers my favorite places, hotels I love, blow out salons and restaurants. You want local business. In turn they will highlight you. This is an awesome way to promote connections.

10. QUOTES

I mean this is easy. Find a quote, talk about it. Recreate it. Post it. There are a million ways for you to share sayings and quotes. You will find lots of these on my Instagram account. Check it out.

11. PERSONAL DEVELOPMENT

This is where people get a little intimidated. Its hard to share things you are going thru but fact is when we go thru something, we grow. I thought long and hard about my journey and issues with breast implant illness and whether or not I should share it. But fact is what you learn on your journey is always something that can benefit someone. Some of you maybe private and that is OK. Just keep the details basic and tell your audience to feel free to DM you for the more in depth questions. When you share things that can benefit your audience, you can build authenticity and trust.

12. CURRENT EVENTS

Now my advice on this way is to stay away from topics that can just cause back lash but definitely touch on things to show how you are taking part or what you are doing.

13. NATIONAL DAY OF CELEBRATION

We live in world where we celebrate EVERYTHING and personal I love it! Whether it is national donuts day, nation pets day, or even self care day, there is a day you can share some fun and a smile. Find reasons to make people smile!

14. STRUGGLES

Now this takes balance. You don’t want to get on Instagram and be the whoa is me girl. People don’t want to follow someone who always has something wrong or victim mentality but you definitely can touch on things that you are struggling with. Everyone is going thru something. Make is something you can learn from and help others learn too.

15. WHERE ARE YOU ONLINE?

Where else can people find and connect with you? Do you have everything else set up? Here is a list to help you get started there too.

16. PROMOTIONS/LAUNCHES

Do you have a new product or service happening soon? Maybe a new website, a new you tube video? Build up the excitement for what is happening next. I love to do a countdown when I am traveling or when we are launching something new. People love to get excited and countdown with you. Get people engaged in what is going on with you.

17. BEHIND THE SCENES

Show the process of what you do through out the day. People truly love it. Whether you are doing happy mail, mailing a package, doing coaching calls, working out, changing wax or redecorating a room, its always fun to see how you do your thing during the day.

18. PRODUCT SHOWCASE

Instagram is perfect for those products you love. Show off why you love what you do. Style things just so to give people ideas or event try flat lays. Really take a minute to decide what you are going to do when you show products. It will be worth it and people will keep coming back to check out your ideas.

19. YOUR TRAVELS

This is one of my favorites. Whether I travel with Scentsy or we jump in the car for a Florida staycation, I love to bring my Instagram peeps with me. People love adventures and you can get some great insight on where to go in certain areas.

20. SHARING OTHER PEOPLE’S WORK

Most Direct Sellers stick with their family but you need to network online. When you tag your favorites or share other businesses, you have the chance to share with their followers as well. Did you love a recent video or Instagram story. Share the love, tag them and give them a shout out.

21. STEPS OF YOUR PROCESS

Don’t believe that everything you do is common. Show people what you do and how you do it. It is usually believable the interest you will receive in common things we do that people would love to learn.

22. EVENTS YOU’RE APART OF

Have you attended any recent business events, networking events, or fun outings? Share where you’re going and what you’re up to. And don’t forget to add your location. People want to know where you are that is helping you have so much fun.

23. LIFESTYLE PHOTOS

These are candid shots of every day life. They can match your brand or just be scenes of your day to day life.

24. FASHION LOOKS

From t shirts and Leggings to dressing up to a night out on the town. Show us!

25. MUSIC YOU’RE LOVING

Share some lyrics or a snapshot of your favorite song that week. I often do a #songoftheweek when I’m running errands. It’s a fun departure to the normal every day.

26. PODCASTS YOU’RE LISTENING TO

This is my absolute favorite. I am always listening to something that can help me learn to be better. Share what you’re listening to and how it’s helping you in the everyday. People are always looking for great podcasts to listen to.

27. ADVICE YOU’VE RECEIVED

Do you have a mentor, trainer or friend who has given you some good advice. Share something that has helped you. No on likes someone who never gives credit to someone else. I mean let’s be real, we all learn what we know with someone, so share that.

28. A QUIET PLACE

Where do you go to feel calm & relaxed? Do you go for a walk? Do you have a she-shed? Do you sit by the pool or out in the yard? Share the space or moments when you feel most inspired.

29. TRENDS IN YOUR INDUSTRY

Are there trends in your industry that you know about? Things that everyone is hopping on board. Share it with your people. You can even share the trends that maybe they should steer clear of.

30. YOUR WHY

Tell us why you do what you do. It’s inspiring to people who are wanting to come out of their shell.

31. YOUR OUTDOOR SPACE

Everyone likes a pretty outdoor area. Share your space.

32. PEOPLE YOU LOVE

I mean who doesn’t love friends? Show us who you love. Your fellow girl bosses? Your bestie. Let us meet her.

33. YOUR VISION BOARD OR GOALS

Share what your dreams are and what road you plan to take to get there. Just remember, when you share we plan to keep you in line and accountable.

34. YOUR PETS

Yup show us all the furbabies. Show us them playing, sleeping, eating. We want a front row seat to the puppy and kitty show. I mean not every single day but we definitely love the animals.

35. THE OFFICE SPACE

We want to see where you are making the magic happen. From the kitchen table to the spot in the basement to the office all your own. Seeing those spots gives us inspiration for what is possible.

36. DECOR

Do you how people decorate? People love they see how to make a space look cozy. Show us.

37. INFLUENCERS

Is there someone who inspires you or who has encouraged you or influenced you to make a purchase or try something. Show us who it is and tag them.

38. YOUR FAMILY

Who do you live with? Husband? Kids? Share the cuteness with the rest of the world. Allow us to see who has your heart and who you share your world with on a daily basis.

39. HOW YOU STAY ORGANIZED

Whether it be a screenshot of your apps, your planner, your google calendar. Share how you keep all the things in order.

40. PLANNING SESSION

Are you working on something that is taking up a lot your time? Are you doing a video for home office, creating a new system, planning a retreat? Show us, we wanna see.

41. CLIENT OR CUSTOMER GIFTS OR PROJECTS

This is one of the best tools for marketing. Showing your work in a non-salesy way is showing things you’re working on with your clients or customers and how you’re helping them achieve a goal or making their world better.

42. MEMORIES

I love when memories pop up. Share with your followers where you were last year or how far you have come. Its amazing to stroll down memory lane.

43. PERSONAL BRANDING

Instagram is all about branding so show how you found your fonts, your colors, your look, your presets. People are definitely looking for inspiration on how to do this for their own business.

44. OFFICE DECOR

I love doing office tours after I organize or get a new piece. Share what new area you have cleaned up or added to your office.

45. A RESULTS POST

Have you finished something or are you on a weight loss journey. Show us your results. We love to see before and afters.

46. TOOL OR APPS

Share how you do what you do. Do you use certain tools that simplify your life? Or favorite tools to achieve certain results? Share, we definitely want to know!

47. AN VISION BOARD

We love to see everyone else’s visions. Its inspiring and can give others tons of ideas.

48. SELF IMAGES, PHOTOS OR SELFIES

Now, what I mean by this, is sharing a photo of yourself, not necessarily always a selfie. But a professional, or nice looking photo, and share about yourself. It gives your audience the chance to get to know you better and learn something new about you.

49. MILESTONES

Have you reached something significant in your business? I’ve seen so many people share really cool ways of their achievements, such as a certain number of followers they’ve reached or a launch success. Share your wins!

50. STYLED & EDITED PHOTOS

It takes time to create an Instagram that makes people want to come back to it. Some people style everything, some people edit everything. Show us the process for getting your photos and stories just right. Trust me, people want that information.